Swindon, Wiltshire – 26.03.15 –STANLEY Security is pleased to announce it has signed a distribution agreement with Duffells for its Mechanical Access Solutions products being launched in the UK this year. These will include a full range of commercial locking products and architectural hardware.
After considerable research in to the industry, STANLEY Security appointed Duffells as a distributor for its new range due to their excellent reputation in the market, built on professionalism, superb customer relationships and extensive stock holding (over 12,000 products).
Established for over 50 years, Duffells is a leading distributor of locks, security, ironmongery, UPVC repair and other specialist locking products to the UK and Ireland. It provides complete technical support services with fully trained staff.
Alex Pugh, Marketing Manager at Duffells, comments on the distribution agreement: “STANLEY is the only truly globally recognised tools brand, however most people in the UK don’t know that STANLEY also manufactures locks. In fact, they do it very well and have a vast product portfolio that has never been sold in Europe before, despite dominating the US and many Asian markets. Duffells, on the other hand, is the UK’s leading distributor of locks and security products, making this the perfect partnership.
“Duffells believe the partnership has many benefits for both parties; Duffells acquire a highly recognised brand to our ever expanding portfolio which in turn continues to allow us to give our customers a unique experience and a service unrivalled. Our customers will already be aware of the STANLEY brand through their tools range and sub-brands such as DeWalt and Black & Decker; this coupled with competitive pricing and products that adhere to the latest industry standards amount to a very attractive product offering that we know our customers will appreciate. For STANLEY, we see the main benefit being a ready-made route to market.”
Duffells will be promoting the new distribution agreement through a range of activities and events, including digital marketing, literature and point of sale advertising, plus the products will be showcased at a series of upcoming exhibitions, “Duffells Open Days” and at “Meet the Manufacturer” at Duffells trade counter. The events will provide customers with the opportunity to see the product first hand and test the quality for themselves.
The initial STANLEY Mechanical Access Solutions product to be launched will be a range of architectural locking cases in May. These will be followed over the coming months with hinges, door furniture, emergency exit hardware and door closers; all with the brand attributes – quality and reliability – that people have come to expect from STANLEY.
STANLEY Mechanical Access Solutions products will be available from www.duffells.com