Locksmiths don’t just fit security products; they protect the things that mean the most… the things that make a house a home.
Securing Britain’s homes is a big job and with demand for home security products growing rapidly, Yale is urging locksmiths to make the most of security sales in 2015.
So, the message is simple: Secure it. Trust it. Yale it. As the leading home security brand, Yale is the name homeowners know and trust.
According to a recent survey, 74% of homeowners said their most expensive possession is not the most valuable to them*. This shows that the true value of many possessions is not their financial cost, but in the memories or associations.
The new ‘Yale it’ campaign will see a number of videos and adverts highlighting the importance of ‘protecting memories’ on social media and online. There will also be strong messaging in home improvement, national and regional press, as well as a complete overhaul of the Yale.co.uk website, reinforcing Yale’s commitment to supporting locksmiths, as the trusted and recognised experts, by driving consumer demand for their services.
David Herbert, Head of Marketing for Yale, said: “Here at Yale we know locksmiths aren’t just changing locks, they are giving homeowners the peace of mind that the things they love the most are safe and secure.
“Throughout 2015 we will be supporting our 500 plus Tradezone members and our strong social media following, with regular activity and campaign updates. To get involved visit www.yale.co.uk/tradeuk or search for Yale Trade UK on Twitter or Facebook.”
For a brighter future – Secure it. Fit it. Yale it.
For further information call the Yale trade sales team on 0845 223 2126 or visit www.yale.co.uk/tradeuk.