IronmongeryDirect has transformed its website www.ironmongerydirect.co.uk) so that ordering online is even easier. To celebrate its launch, the firm gave away a brand new Chromebook to one lucky customer.
Stephen Gear from Essex won a Samsung Series 3 Chromebook by correctly answering the question: “What is our order cut-off time for next day delivery?” that featured on the new website’s homepage. He will be able to use it for leisure and ordering products from the revamped website.
The new site has been re-designed, following extensive customer research, in order to improve user experience and deliver a better all-round service for people wishing to browse products and place orders. Customer interviews, surveys and suggestions were just part of the study into how IronmongeryDirect’s online offering could be enhanced.
The refreshed website now offers greater support to tradespeople wishing to order from the company’s wide range of ironmongery and associated products. The improvements include enhanced search functionality, clearer product information, and better quality images, so it is even easier for customers to find the products they are looking for. Orders can be taken right up until 8pm for fast, reliable next day delivery.
Stuart Wilson, marketing director at IronmongeryDirect, said: “We’ve spent a lot of time engaging with our customers to ensure our online offering is at its best. As a mail order retailer, it’s vital we provide an optimum service across all the channels in which our products are sold, including via our website.
“Our primary focus is always on how we can make it easier for customers to shop with us and by evolving our digital business around their feedback, we’re able to offer an exceptional online shopping experience.”
IronmongeryDirect has always been eager to provide flexible ways of ordering and launched its first transactional website back in 2003. In the last two years it has established a mobile website and, most recently, an app for tradesmen to place orders on the move.
To view the new look website, visit www.ironmongerydirect.co.uk