ABUS, market leader in padlocks, is pleased to introduce to the UK their new ‘SegPlay’ display stands, utilising their proven ‘Shop-in-Shop’ (SiS) merchandising programme.
Divided into segments the new ‘SegPlay’ 1 metre SiS padlock merchandiser enables lock distributors to maximise their display space, adjusting easily to meet specific customer needs whilst maintaining a professional, logical and coherent message tailored for an individual customer base enabling greater padlock product knowledge prior to purchase.
The ABUS ‘SegPlay’ unit can now be supplied replete with eye catching “Bus Stop” flags and ‘SegPlay’ information bands to highlight key customer needs, explaining in a clear and logical way the best padlock security solution for distributors consumer needs.
By clearly identifying the most appropriate elements of the ABUS padlock range for your consumers’ needs the new ‘SegPlay’ unit is designed to enhance the customer experience, educating the customer in the good, better, best approach to security, and guiding customers to make informed and appropriate purchases. Trading up to an appropriate higher level of padlock security is an inevitable consequence, of benefit to both ABUS distributor and consumer.
The new 1 metre SiS ‘SegPlay’ unit is being offered Free of Charge with an agreed stock order of approx £3,000 RRP (ex VAT).
The illustrated example below has a full January RRP of £2,963.40, with very attractive discounts available from ABUS’ partner wholesalers Aldridge, HOPPE & Toolbank.
This illustrated 1 metre unit including a full padlock, hasp & staple, chain, cable and wall anchor range will be on display along with ABUS’ specification and CCTV range on stand B5 at the forthcoming Locksmith Exhibition, 2nd to 3rd March 2013.
