Home security brand Yale, embarks on it’s biggest ever TV campaign, centred around the launch of the Conexis® L1 Smart Door Lock.
The TV ad, which premieres 9th October for a six-week long campaign, shows how keys are now a thing of the past thanks to the Conexis® L1.
Created by ad design agency The Fold, the advert will engage with homeowners showing the benefits of keyless living in day to day family life. The campaign, which will also include an increased use of digital and social channels, as well as a robust PR campaign led by Edson Evers, introduces the new strapline: ‘The smarter way to unlock your door’.
There will also include strong messaging in home improvement, national and regional press, as well as a complete overhaul of the Yale.co.uk website, reinforcing Yale’s commitment to supporting locksmiths, as the trusted and recognised experts, by driving consumer demand for their services.
Stephen Roberts, Marketing Manager for Yale UK said: “This is the first time in recent years that we have used TV as a platform to target UK homeowners, and we’re excited to see the Yale brand in living rooms across the country.”
The advert is a personal story of a daughter who comes back from travelling to surprise her Dad on his birthday, thanks to a virtual key her Mum has sent her. The advert will also highlight the various other ways of unlocking your door, using key tags and fobs as an alternative method to traditional keys.
Stephen adds: “The Conexis L1® has been developed in response to in-depth customer insights. According to our research 62% of consumers want the ability to remotely unlock their door from anywhere at any time and that professional installation is a leading requirement for smart technology. Consumers increasingly want devices professionally fitted, with 41% opting for a professional, rather than taking on the project themselves. This offers significant opportunities for locksmiths to be involved in fitting home security products which in turn will help boost sales.”