In today’s digitally-centred world, having a fully functioning website and landing page is a must for any locksmith business. It can be argued that a properly-optimised landing page can be the difference between success and failure. It is estimated that an effective and fully optimised landing page can generate up to 40% more conversions; that means more phone calls to your business. You may be wondering why you should care – after all you may feel that your website is more than adequate – but when it comes to landing pages you can’t be complacent.
Firstly, the most important thing about landing pages is that they are where your customers convert into leads; but in order for that to occur, the content needs to be optimised so that it addresses your customer needs instantaneously.
But what does this look like? Make sure the content of the landing page is simple, to the point and highly relevant. Your customers have a problem that needs correcting, they shouldn’t find it difficult to navigate, they just need to find the solution as quickly as possible. A Call-To-Action (CTA) is absolutely vital and for a locksmith will usually be your phone number that is clickable on a mobile device. You don’t want the prospect to leave the page, so minimise the opportunities to exit it. Your customers should make the decision to convert there and then.
A good practice would be producing as many relevant landing pages as possible. If you operate in Hertfordshire, then you would have landing pages broken down by area; Hertford, St Albans, Hatfield, etc.
Considering the future of landing pages, as a Google Partner Click Guardian recommend that all landing pages are optimised with mobile devices as the primary search platform. For locksmiths, this should come as no surprise, after all you would expect your customer to be accessing your page through a mobile device. Nevertheless, it is clear that for your landing pages to remain successful in the long-term you will need to optimise your pages with mobile devices at the forefront of your thinking.
Whatever your aims may be, never underestimate the importance of a landing page, it’s where the conversions happen.