With 73% of small businesses operating online and nearly half of all searches being local, locksmiths without a website risk becoming invisible to those in need of their services. We caught up with Andy from Locksmith Sites to find out more about the sector-specialist service they provide to help locksmiths not only look good online, but reap the rewards too.
Locksmith Sites is Andy, Dan, and James; making up the family business from Bristol. Together they bring 35 years of web design experience. After gaining invaluable insights from working closely with some great local locksmiths, they saw an opportunity to raise the bar industry-wide with good online presence and marketing strategies.
Their commitment to this vision led them to work with more locksmiths and eventually participate in the MLA Expo. At the Expo they showcased their expertise and delivered well-received seminars aimed at helping locksmiths improve their own website rankings.
When we spoke to Andy, he explained: “Nowadays, a website is often the first impression customers have of a business – and it’s often on their phone. When we’re looking for a product or service – in any sector – that’s usually the first place we look.
“Looking at the statistic of 73% of small businesses having an online presence – that means one in four still don’t. Locksmiths shouldn’t let their online presence be the weak link in their business chain. With Locksmith Sites, they’ll get a website that not only looks professional but also opens doors to new opportunities and secures their place in the marketplace.
“Some of the main barriers we hear from locksmiths is that they understand they need a strong online presence but they’re not sure how to improve their rankings on Google, so that people can find them easily. Or, they say ‘I’ve got enough work, I don’t need a website’, but then regret that in quieter periods.
“A professional website is essential for any locksmith business aiming to thrive. A well-designed website serves as a critical touchpoint for potential customers seeking immediate assistance, especially during emergencies.
“An optimised site improves search engine rankings, ensuring that your business appears prominently when customers search for services. In an industry where quick decisions are often made, a user-friendly and informative website can be the deciding factor that turns casual visitors into your next customer.
“More importantly, we make the online world more human. With a deep understanding of the unique challenges faced by locksmiths, we are dedicated to creating professional websites that not only attract customers but also aim to enhance the overall reputation of the locksmithing profession.
“We’re here to help. We offer realistic steer and timeframes for results. We understand your sector and we’re experts in ours.”
- Tailored solutions for startups to established businesses, from ‘Easy Entry’ ideal for sole traders and new businesses, to a bespoke design service for more established firms that may require more comprehensive solutions.
- SEO experts to get your website higher up on Google. Thorough keyword research and competitor analysis to develop winning SEO strategies tailored to your local market; on-page optimisation to backlink strategies, Locksmith Sites positions websites for maximum visibility.
- Customer-centric design to engage potential customers and make it effortless for them to make contact. People like easy and fast.
- Technical excellence ensuring your website is secure, legally compliant, and accessible to all users, but most importantly, hassle free for you.
- Multi-layer security: Several firewalls at server and app levels protect your website from threats. The team actively monitors and halts brute force attacks.
- Performance optimisation is crucial for both customer satisfaction and Google rankings. Locksmith Sites optimises your website for peak performance, ensuring quick loading times across all devices. Just one second shaved off a website’s load time can boost conversions by 7%.
- Mobile-friendly design ensures your website works seamlessly on mobiles, tablets, laptops, and desktops, reaching the widest possible audience.
Exclusive Offer for The Locksmith Journal Readers
The Locksmith Journal has organised an exclusive discount for our readers. Use code TLJ24 to unlock special pricing on Locksmith Sites web design packages. Discounted packages are at least 20% cheaper and that’s a forever discount too, not just a first month special.
Find out more on www.locksmithsite.co.uk